Empty shelves can cause anxiety, so we replaced empty space in some of our local stores with friendly and reassuring signage featuring icons of products that are now frequently missing. A vendor saw our shelf work and donated half a million in billboards to help us spread the word, and not covid. We hope you never saw our billboards.
Creative Director / Matt Sherman
Sr Copywriter / Kristi Lira
Sr Art Director / Julie Soluri
Featured in Muse by Clio and The One Club SD