This four-part series was a testament to the power of play, and the end result, getting LeBron to rap. The kids challenged pro Nike athletes to redefine the way LeBron and Suh saw sports. The launch of our pilot got over 1 million views within a month. Here’s a sneak peek on some of the graphics created.
Creative Director / Cam Dearmond
Strategist/Writer: Veroncia Turner