Kia isn’t normally associated with luxury, so we needed to prove our credibility as a luxury player by enlisting the expertise of other unassuming luxury experts.Who drives more luxury cars than anyone? Your first guess might be a duke or a mogul. Au contraire. It’s the valet who parks their cars. So, we leveraged their talent and expertise to prove that the Cadenza is just as impressive as its costly competitors.
Creative Director / Basil Cowieson
Copywriter / Chris Santaiti