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Empty shelves can cause anxiety, so we replaced empty space in some of our local stores with friendly and reassuring signage featuring icons of products that are now frequently missing. A vendor saw our shelf work and donated 500K in billboards to help us spread the word, and not covid. We hope you never saw our billboards.
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Chief Creative Officer: Gavin Lester
Creative Director: Matt Sherman
Senior Copywriter: Kristi Lira
Senior Art Director: Julie Soluri
Featured in Muse by Clio and The One Club SD.