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Kia isn’t normally associated with luxury, so we needed to prove our credibility as a luxury player by enlisting the expertise of other unassuming luxury experts. Who drives more luxury cars than anyone? Your first guess might be a duke or a mogul. Au contraire. It’s the valet who parks their cars. So, we leveraged their talent and expertise to prove that the Cadenza is just as impressive as its costly competitors.
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Creative Director: Jamie Cohen
Creative Director: Basil Cowieson
Copywriter: Chris Santaiti
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