Kia x Christina Hendricks — Tracey Chan

Campaign

Godard said, “all you need to make a movie is a girl and a gun.” Well, we had a fully-loaded sedan and 30 seconds of cinema… close enough. We poked fun at the male gaze in a way that still let Christian Hendricks and the Kia Cadenza shine.

Social

The Cadenza was was one of the first steps in the Kia revamp. We went so far as to interviewing her dog, Zuzu, about what it’s like to sit at the lap of luxury.

Campaign

Director: Jake Scott
Creative Director: Jamie Cohen
Creative Director: Basil Cowieson
Copywriter: Chris Santaiti