Campaign
Brewing coffee shouldn’t feel like rocket science...or should it? We combined two favorites: a Snickers candy bar and a Original Donut Shop K-Cup. In this debut spot, we play up the delicious significance of our biggest breakthrough yet, Snickers-flavored coffee.
Social Stunt
We hosted a 24 hour takeover on Twitter and invited fans to tweet us new collab ideas. In real-time, we mocked up people’s suggestions and goated them to get weird. Verified fans like Skittles, Canada Dry, and even Teletubbies jumped in on the fun. Ey-oh!
Campaign
Director: Roderick Fenske
Chief Creative Officer: Darren Moran
Executive Creative Director: Yo Umeda
Creative Director: Daniel Beaudoing
Art Director: Dan Minton
Designer: Natalie Krakirian
Twitter Takeover
Executive Creative Director: Yo Umeda
Associate Creative Director: Stephie Coplan
Packaging Designer: Jeff Ferland