Campaign  
 
Bai x Sydney Sweeney What happens when devout water drinker Sydney Sweeney takes her first sip of Bai? A wondrous fever dream of flavorful, hydrating possibilities. 









Campaign

Director: Tim Brown
Photographer: Justin Bettman
Executive Creative Director: Yo Umeda
Creative Director: Daniel Beaudoing
Art Director: Misung Kwon