CA LOTTERY – DELUXE 7’S PLAYBOOK


It’s easy to get lost in a good book. And with CA Lottery’s six page scratchers, it’s no exception. The Deluxe 7’s Playbook has a unique game on each page. To get even more meta, we made a game about people getting lost in it.

This extension campaign was followed with social posts, billboards, posters and lots of new readers.







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