TRACEY
CHAN – ART DIRECTOR










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NIKE POWER OF SPORT


              There’s no cap to the power of sport. Nike athletes partnered with kids with to do some ridiculous challenges. This four-part series is a testament to how far we can push play time, even getting Lebron to rap.

            The launch of our pilot got over 1 million views within a month. There’s one more video yet to be launched. Here’s a sneak peak to the graphics:

                             
         



KIA STINGER 


Print for Sports Illustrated.







UNIVERSAL PARKS & RESORTS  


Now more than ever kids are growing up fast, and Universal wants to be a part of that growth. Instead of telling kids to play prince and princess, we wanted to remind them that it’s okay to live boldly.

This includes: broadcast, extensions, out of home, banners, snapchat content, even the website relaunch.

Premiered during the Winter Olympics. Featured on the drum creative works.





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KIA CADENZA w. VALETS


              Kia isn’t normally associated with luxury, so we needed to prove our credibility as a luxury player by enlisting the expertise of other unassuming luxury experts.

              Who drives more luxury cars than anyone? Your first guess might be a duke or a mogul. Au contraire. It’s the valet who parks their cars. So, we leveraged their talent and expertise to prove that the Cadenza is just as impressive as its costly competitors.

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