TRACEY
CHAN – ART DIRECTOR

NIKE POWER OF SPORT

              There’s no cap to the power of sport. Nike athletes partnered with kids with to do some ridiculous challenges. This four-part series is a testament to how far we can push play time, even getting Lebron to rap.

            The launch of our pilot got over 1 million views within a month. There’s one more video yet to be launched. Here’s a sneak peak to the graphics:

                             
         

KIA STINGER 

Print for Sports Illustrated.

UNIVERSAL PARKS & RESORTS  

Now more than ever kids are growing up fast, and Universal wants to be a part of that growth. Instead of telling kids to play prince and princess, we wanted to remind them that it’s okay to live boldly.

This includes: broadcast, extensions, out of home, banners, snapchat content, even the website relaunch.

Premiered during the Winter Olympics. Featured on the drum creative works.

KIA CADENZA w. VALETS

              Kia isn’t normally associated with luxury, so we needed to prove our credibility as a luxury player by enlisting the expertise of other unassuming luxury experts.

              Who drives more luxury cars than anyone? Your first guess might be a duke or a mogul. Au contraire. It’s the valet who parks their cars. So, we leveraged their talent and expertise to prove that the Cadenza is just as impressive as its costly competitors.

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